BABOCHKA opened a boutique of Ermenegildo Zegna in St. Petersburg in 2003. The store was renovated in 2018. The space occupies two floors in a historic 19th-century building on Nevsky Prospekt. It became the brand's second boutique in Russia.
Large display windows on the first floor allow you to look into the interior of the boutique and appreciate the collections presented right from the street. The second floor is reserved for individual work with clients, where you can get acquainted with the full range of fabrics that Ermenegildo Zegna offers for it’s suits, shirts, ties, as well as for everyday wardrobe. Here, the masters who come from Italy as part of the su misura service, tailoring to order, take measurements from the clients to create su misura garments.